WHO WE ARE
Dirty Dirt Soil Company
At Dirty Dirt Soil Company™, we believe every great garden starts with the right foundation. Proudly women-owned and rooted in a family tradition of independent garden centers, soil isn’t just what we sell — it’s what we know.
We create premium, custom-blended soils designed to help plants thrive. Thoughtfully crafted with high-quality ingredients, our boutique blends support healthy roots, stronger plants, and long-lasting growth.
You won’t find our dirt in big box stores. Dirty Dirt is made exclusively for local nurseries and independent garden centers, because when your soil is right, everything grows better, fostering the growth of successful gardeners.
Why Dirty Dirt
We are not just another dirt company — we are soil specialists.
Every Dirty Dirt blend is intentionally crafted using premium ingredients sourced from trusted suppliers who understand that soil is both science and art. Our team brings real-world garden center experience to every formula, creating blends that meet the unique needs of different plants and growing environments.
We don’t believe in one-size-fits-all dirt. Different plants have different demands, and we design our soils to match them. Think of us as the matchmakers of the gardening world, pairing plants with the soil they were meant to grow in.
WHAT WE MAKE
Purpose-built Soils for Every Stage of Growing
SOW–IT
Our seed-starting soil is like a deluxe nursery suite, soft, nurturing, and carefully crafted to give seeds the best possible start and set them up for long-term success.
POT–IT Peat Free
Our peat-free potting soil is like a five-star eco-spa for your plants, sustainable, nutrient-rich, and designed to help them flourish in guilt-free, green luxury.
POT–IT
Our potting soil is like a first-class retreat for your plants, delivering balanced nutrition and support so they can thrive comfortably and consistently.
RAISE–IT
Our raised garden mix is like a VIP penthouse for your plants, giving them an elevated home with extra nourishment to grow healthier, taller, and stronger.
BUILD-IT
Our bed-building soil is like a restorative base layer for landscape beds, designed to create structure, stability, and an ideal environment for long-term plant health.
CONDITION–IT
Our soil conditioner is like a restorative foundation for landscape beds, delivering a rich blend of nutrients and care that helps plants establish, grow strong, and look their best.
LEVEL–IT
Our leveling soil is like a perfectly prepared foundation, smooth, balanced, and supportive, creating an even surface where plants can take root and thrive.
COVER–IT
Our composting mulch is like a luxury duvet for your garden, locking in moisture, enriching the soil, and finishing every bed with a polished, professional look.
